How did the nail get there? It is no optical illusion, the nail is actually where it appears to be. The expert craftsman perhaps knows these particular properties of wood. To see how it's done, check out the video below. Credits to core77.com for this insight.

The technology-focused internet is abuzz with the launch of the Lytro photographic camera.

Light rays captured in 3D space. Infinite focus. No shutter. No delay. The possibility to adjust the focus plane after the fact (after the photo has been taken). Lytro has released it's first iteration of the light-field technology camera at $399. Although this first model comes with it's share of short comings according to Engadget's first hands-on, the potential of this technology cannot be denied. A revolution? Is this bigger than the switch from the film to digital camera?

See the full gallery on Lytro's own site.
Here you can also play with the photos and adjust the focal point and zoom.

Designer, Photographer and Artist concerns
Does this tech take power away from the professional who wants people to see the image how he or she intended? Or will a great professional one day use this to their advantage? Would the best paintings be so important if people could manipulate the paint how they pleased?

Feel free to leave comments below.

From a design standpoint, the iPhone is a hero. Take any quality of what makes good design, and you will find it in Apple's product. 

Apple are officially the biggest seller of smartphones, and they've done it with just one model - the iPhone. Since its release there have only been four iterations, with the fifth expected to be announced tomorrow, October 4th.

Where other companies have stumbled and struggled to play catch up, the iPhone stood strong in its vision for a multitude of reasons. But the biggest culprit for the competitor's undoing happens to be themselves. This is the story of how other companies managed to commit market suicide through over-saturation.

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